Doomberg: The Story Behind The Green Chicken

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Podcast Notes Key Takeaways The first rule of marketing is you can’t be remembered if you don’t stand outEvery business can be described through the Five Pillars: Brand, Channel, Technology, Demand Creation, and Operations  The brand is the gut feeling you induce, in your ideal clients, when they interact with your productDoomberg has a “Get to, Have to” ratio, which describes how much of their day is spent doing things they get to do, and how much of their day is spent doing things they have to do Maximize Get to, minimize Have toThe amount of work required to be successful cannot be done unless you’re truly passionate about whatever it is you’re working on“If you have a genuine mindset of continuous improvement, there’s no such thing as a struggle. There is only an opportunity to observe data and improve.” – Doomberg Doomberg doesn’t begin to write a piece without the perfect title The team prioritizes quality over sticking to some arbitrary, self-imposed, internal publishing cadenceFor a piece to go viral, it must capture the zeitgeist of the moment What makes for a great piece: hook your ideal clients in with a great story, keep them interested with a great transition, deliver the promised goods, and then wrap it up tightlyMost of the people who pay for your content do so because they like you and they want you to succeedThe net present value of giving is infinite; authentically give, give, give, and sometimes money shows up The environmental movement in the United States has a history of anti-human,  Malthusian pessimists who were terrified of what humans would do with abundant, cost-effective energy Nuclear energy solves all the problems related to energy and climate; there are no new technical inventions required, only political will and ambition“The fascination with wind and solar, we believe, is because they know it won’t work. They don’t want it to work. If they wanted it to work, we’d be doing nuclear.” – Doomberg Don’t get distracted from the things that drove your initial success in an effort to “grab more” 

Read the full notes @ podcastnotes.org

Hey Guys! I started The Value Hive Podcast three years ago on the floor of my bedroom in my parents house. Today, I interviewed the iconic green cartoon chicken Doomberg. Lesson? Work hard and you too can interview cartoon chickens. This episode is a behind the scenes of what happens inside the hen house. Going from idea generation to the first draft, then to editing and publishing. How to use twitter to create demand. Why having a good enough title is is essential for crossing the chasm into virality, and lessons learned from starting Doomberg and what the future holds.

[0:00] The Story behind Doomberg
[4:50] The Story behind the Name and the iconic Chicken
[6:20] The Five Pillars of a Business
[9:20] Pillar #1: Brand
[16:00] Struggles of Running a Newsletter
[27:00] Crossing the Chasm into Virality
[32:00] Idea Generation to First Draft
[40:00] Editing the First Draft
[48:30] Lessons Learned from Starting Doomberg
[51:00] Demand Creation: Impressions.
[1:03:00] Long/Short based on Doomberg Articles
[1:09:40] Twitter Q&A: The Best Energy Policy in the World?
[1:12:00] The Future of Doomberg
[1:23:00] More from Doomberg and Closing Questions

Finally, a big thanks to the following sponsors for making the podcast a reality.

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This episode is brought to you by MIT Investment Management Company, also known as MITIMCo, the investment office of MIT. Each year, MITIMCo invests in a handful of new emerging managers who it believes can earn exceptional long-term returns in support of MIT's mission. To help the emerging manager community more broadly, they created emergingmanagers.org, a website for emerging manager stockpickers.

For those looking to start a stock-picking fund or just looking to learn about how others have done it, I highly recommend the site. You'll find essays and interviews by successful emerging managers, service providers used by MIT's own managers, essays MITIMCo has written for emerging managers and more!

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