#4: Josh Richards and Bryce Hall talk with Kat Cole about Ani Energy

Capital University

Podcast Notes Key Takeaways “The moment of magic between a brand and its audience is when the audience feels like you get them”– Swan SitIf your brand is what gets people through the door, the product quality is what will keep them coming back“You can only put lipstick on a pig for so long” – Swan Sit“One thing I’ve learned is to just keep speaking to that core. If they were the influencers of the first product, they’ll be the influencers of the additional products.” – Kat ColeBrands that grow fast often veer into weird tangents and lose their core identity that brought them success in the first place“It’s the passionate few that will influence the rest of the market as opposed to trying to speak directly to everyone” – Kat ColeIf you want your product to be one of the biggest, you will eventually have to directly compete against similar products in environments like the grocery store or the first page of Amazon search“Make everything about your fans” – Kat ColeThey are the ones ultimately buying your product. Your priority should be your customers’ happiness.

Read the full notes @ podcastnotes.org

Bryce Hall & Anthony Pompliano have partnered up to bring Capital University to you. In this episode, Josh Richards joins Bryce to talk with Kat Cole about launching their new energy drink, Ani Energy. Kat Cole is the President & COO of Focus Brands, which owns Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli, and Schlotzsky’s.

This show is a new age business/entrepreneurship podcast, geared towards helping young entrepreneurs and influencers create long term wealth. Throughout the show, Pomp and Bryce will be discussing investing, business, social media, and much more. They will also be bringing on world-class entrepreneurs and business leaders to further the learning. Be sure to subscribe to the show, share the episode with your friends, and check out the show on YouTube for the full uncut video.

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