In this episode I’m passing on to you some of the lessons I’ve learned while judging the British Podcast Awards. 

The competition is still in the first round and the winners won’t be announced until the summer. 

It’s been fascinating to listen to the cream of British podcasts! 

In short, what marks out the really good ones is:

Finding a novel twist to your themeFinding amazing interviewees (and it might be anyone from a supermarket cashier to someone experiencing bereavement; you just need to choose carefully)Podcasts hosted with enthusiasm, care and a good understanding of their subjectAllowing guests to be the main stars of the show

And by contrast, the disappointing entries committed these cardinal errors: 

Interviewing celebs for the sake of interviewing celebsFailure by the host to keep panel conversations under control Not editing mouth noises out of recorded material or fixing volume level problemsMaking the podcast about the host and not about the listener

About me
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter.

I have many years of news and audio production experience which I now use to great effect as CEO of a podcast making company called "Made4U Podcasts".

I've  also helped run family businesses in the UK and Germany in the tourism and wine education fields.

So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients.

That's why these podcasts are short, pithy and full of information - not blather!

Contact...

Facebook: @Made4uPodcasts
Facebook Group: @Podcasting Blueprint for Women Business Owners
Website: www.made4u-podcasts.co.uk
Email: [email protected]

Why not download my guide to business podcasting -  it adds a great deal more detail to this podcast’s content.

P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to  get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you!