How to Publish Your Business Podcast

This episode will show you how easy it is to get your business podcast out there.  

You need to register your podcast with a podcast host like Buzzsprout, Libsyn , Podbean or Spreaker (and there are plenty more to choose from). 

Sign up with one of these and they will send out each new episode of your show to every major podcast directory like Apple Podcasts, Spotify, Google Podcasts etc. 

It will save you huge amounts of work and place your podcast exactly where you need it to be.

And they will arrange your RSS feed too (a one-off job because once you’ve got it, you’ve got it!

(An RSS feed is a piece of code that enables the podcast directories to recognise and publish your new episodes – you can’t podcast without one basically.)

As it happens, I’m a fan of Buzzsprout. I’ve always used them for my podcasts and for my clients. 

If you'd like to join them too you can use this link to sign up. If you choose a paid plan you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you!  

You might think you’ll simply upload all your podcasts to your website. But podcasts take up too much bandwidth so hosting them yourself just isn’t practical.

The podcast hosts help you put all your registration ducks in a row which ultimately means all you have to do is upload your new episode once and everything else will be taken care of.   

They really save you a huge amount of trouble for a small amount of money each month. 

There are free plans you can use but these are not recommended for business podcasters because your bank of podcast episodes would only be kept online for up to 90 days. 

Spend around $12 or £9 a month and they’ll stay evergreen for listeners who want to binge listen! 

The likes of Buzzsprout and their competitors can do more for you too such as helping to improve your audio (a Buzzsprout speciality costing an extra €6 a month),  as well as providing embeddable website players and download links. 

You’ll also be able to access stats to see how well your podcast is doing. 

Let me know if these tips are useful. It would make my day to hear from you – email [email protected]
 
 Why not download my guide to business podcasting -  it adds a great deal more detail to this podcast’s content.  

And have a listen back to all my previous bite-sized editions of Podcast Launch Pad which I think you’ll find helpful and concise.  

If you’re looking for a friendly community to discuss your podcasting plans with – please join my Facebook Group, "Podcasting Blueprint for Women Business Owners"; EVERYONE is welcome!   
 
Finally, please check out my company, Made4U Podcasts to find out more about me, my podcasts and the services we offer.