17 Fun and Sociable Ways to Promote Your Business Podcast

So, you’ve got an engaging business podcast – but what are the most effective ways to promote it?

The 17 killer strategies in this podcast will help you:

make new contactsnetwork with like-minded people amaze your niche with your business acumen 

They include:

Invite your listeners to be a guest on your show (then all their contacts will want to listen too!) Record a video of yourself explaining why people should listen to this episodeEncourage existing listeners to give you their opinions and input and if you use their ideas on the show credit them by name Leverage your guests’ fanbase and help them to share their interview episode. Show people how to subscribe to your podcast. Place a subscribe button on your podcast landing page Encourage people to review your podcast – explain how on your landing page tooWrite good show notes – don’t just scribble out a paragraph or two. Be a guest on other podcasts. (This is the most fun of all for me!) Join Clubhouse and make your voice heard in conversationsJoin Facebook communities and be helpful without being too salesyShare a podcast recording with another podcast in a similar (but not exactly the same) fieldCross promote podcasts that compliment your theme  Find blogs in your niche and ask them to mention your podcast. You can return the favour on your podcast, in your show notes and in your own blogsFind newsletters and do agree crosspromotions there tooSubscribe to the free helpareporter.com or the paid for service Response Source and make yourself available to journalists looking for sources of information Create a freebie or lead magnet in which you advertise your podcast. Promote your podcast to your email list and if you don’t have one…start building one!  

Which of the above is the best way to increase the reach of your podcast? 

All these promotions are fun exercises in engaging with other people. What works best for you will only become clear once you've tried a few out!


About me
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter.

I have many years of news and audio production experience which I now use to great effect as CEO of a podcast making company called "Made4U Podcasts".

I've  also helped run family businesses in the UK and Germany in the tourism and wine education fields.

So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients.

That's why these podcasts are short, pithy and full of information - not blather!

Contact...

Facebook: @Made4uPodcasts
Facebook Group: @Podcasting Blueprint for Women Business Owners
Website: www.made4u-podcasts.co.uk
Email: [email protected]

Why not download my guide to business podcasting -  you'll find it massively useful as you start your podcasting journey

P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to  get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you!