PD12: Savvy social marketing for your podcast with Amy Schmittauer

Stepping into the spotlight today is Social and Podcast Diva, Amy Schmittauer. Amy is the founder, face and voice of Savvy Sexy Social, as seen all over YouTube where she has an amazing following. Amy is a professional vlogger, speaker and all-round social media expert. She is President of the video content and social media marketing agency Vlog Boss Studios in Ohio, and host of the Social Authority Podcast.

As well as talking about her podcasting journey and experience, Amy is full of great tips and insights on how to use social media as social marketing for your podcast. Get ready to be inspired to up your social media game.

‘Marketing is not a department. It's a lifestyle.’ 

In episode 12 of Podcast Divas you find out:

What Savvy Sexy Social means
What prompted Amy to begin the Social Authority Podcast
How podcast feedback compares to video feedback
Is Amy really a control freak
How Amy started her podcast
When it’s the right time to outsource
What Amy has to say about being an introvert
How the Social Authority Podcast has changed over 70+ episodes
Why seasons are a great excuse
How Amy nearly gave up her podcast and then refocused
The beauty of blab for podcasting
Why Pat Flynn had to record Amy’s interview of him for her show
How Amy monetizes the Social Authority Podcast
How to infuse your podcast with personality from behind the scenes
Why you need to market your podcast
Why you should choose one social media platform to start
Should we use social media automation tools
Why Amy’s turned off her Twitter scheduler for a few days
What to be careful of when outsourcing social media
If scale is always a good thing
The difference between promoting your podcast and showing behind the scenes
What should podcasters be showing on social media
There’s nothing wrong with showing the unsexy parts
The difficulties of long form content on YouTube

‘Marketing is really critical but it doesn’t have to mean you have to be all things to all people.’

Amy’s suggested podcast episode

Episode 76 ‘From 100 to 1000 email subscribers with personal trainer Melanie Ash’

‘Who is your target and where do they hang out?’ 

A Podcast Diva recommendation from Amy

Jamie Tardy ‘Eventual Millionaire’

‘People think they have to be on every single platform and that’s what holds them back’

Where to find Amy

 SavvySexySocial.com

‘If there is fear, you should lean into it’.

Thank you

Thanks to Amy for being a fab guest and to you for sharing your time with us.  If you enjoyed the show please share it and let us know.  It would be fantastic if you could leave a rating and review of Podcast Divas on iTunes as it’s great to read the comments and helps increase the visibility of the show.