Ep. 270 Research : Consumers Are Buying More Sustainable Products
Perspectives in Business
English - June 02, 2021 15:38 - 18 minutes - 25 MB - ★★★★★ - 3 ratingsBusiness Technology innovation business climatechange entrepreneurs management marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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According to a , products with a sustainability claim on-pack accounted for 16.6% of the market in 2018, up from 14.3% in 2013, and delivered nearly $114 billion sales, up 29% from 2013. Most important, products marketed as sustainable grew 5.6 times faster than those that were not. In more than 90% of the CPG categories, sustainability-marketed products grew faster than their conventional counterparts. In this episode, I discuss with Randi Kronthal-Sacco from NYU Stern Center for Sustainable Business some insights about this report.