Why Cutting Marketing Ad Spend During a Downturn is a Huge Mistake
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English - July 07, 2024 19:03 - 8 minutes - 12.3 MBMusic Technology podcasts home recording videos content content marketing marketing running cycling endurance sports Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Wondering if cutting your marketing budget during tough times is the right move?
In this episode, we'll uncover the surprising strategies that successful businesses use to thrive during economic downturns. You'll learn why increasing your advertising budget, even when it feels counterintuitive, can give you a competitive edge. We'll explore the importance of clean data and how it can improve customer retention. Discover actionable insights on leveraging email marketing and organic content to maintain engagement.
Finally, we'll delve into the art of conversion rate optimization to make every marketing dollar count. Join us as we navigate these essential tactics to ensure your business not only survives but flourishes in challenging times.
On this episode, I have someone that I’ve worked with closely and a friend, David Weinberger. He’s a fractional growth marketer and B2B Marketing leader with over ten years experience in the industry. He’s worked with companies like Mortgage choice, starcome media vest group and paperForm… And he’s an all around awesome guy.
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