Complacency kills, it kills deals, it kills relationships and it kills businesses.
Learning how to continually connect with current and potential customers is key. 
Even if you have a company 50+ years old and you’re happy taking your nice salary out of it, customers don’t always stay forever. It’s up to you to continue to bring in leads, bids and sales to replenish your revenue when you aren’t actively trying to grow and to grow your revenue and profits when you are.

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