64. How the Purple Tomato is Expanding Biotechnology in Produce

Fresh Takes On Tech

English - October 18, 2022 13:00 - 33 minutes - 30.9 MB
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Previous Episode: 63. Creating More Produce in the World for Global Access

Next Episode: 65. Live from IFPA’s Global Show: Technology’s Critical Role in Fresh Produce

The market for fresh and delicious produce is continuing to expand thanks to innovations in biotechnology.

The latest in produce expansion is the purple tomato!

Thanks to Nathan Pumplin, President and CEO at Norfolk Health Produce, the purple tomatoes' nutritious qualities will be reaching markets as early as 2023 and it’s all thanks to the innovation in biotechnology for growing produce.

Join us as we discuss:

The health benefits of the purple tomato compared to others
The USDA’s new rules and regulations for biotechnology growing
The changing the conversation on GMOs and their health benefits
Expanding with more produce after the purple tomato