Pivot Your Business Effectively During The Pandemic with Jessica Moorhouse

The pandemic has negatively affected many businesses. According to the US Chamber of Commerce, most small businesses are concerned about financial hardship due to prolonged closures (70%) and more than half (58%) worry about having to permanently close.

Jessica Moorhouse joins our host, Sarah Li-Cain, to discuss her experience with setbacks due to COVID-19. Jessica shares what her business looked like pre-COVID, how her business changed once the pandemic happened, and how she pivoted so she can continue diversifying her income.


- Jessica discusses what her business was like before the pandemic
- The emotions that most overwhelmed her as her streams of income dried up
- How she handled the negative feedback she received by selling a course during COVID
- The mindset shifts she went through to make the best of 2020

Jessica Moorhouse is a millennial money expert, Accredited Financial Counsellor Canada®, speaker, award-winning personal finance blogger and host of the Mo’ Money Podcast. Aside from being a regular guest on CTV’s Mind the Gap, she is also frequently featured in major publications like The Globe and Mail, BNN Bloomberg, CBC News, Yahoo Finance, and MarketWatch. Jessica is also the founder of the Millennial Money Meetup®, a financial literacy event for young adults in Canada.