This episode covers:


Why retention is so important
The importance of knowing your customers
How to understand customer journeys to improve retention
Why DTC brands are shifting to subscriptions
The future of the DTC industry
(And more)

Before you go, we want to say a HUGE thank you to all the guests and listeners that make this show possible. Our conversations have been incredible, and we've been floored by your passion and genuine openness. It's an amazing gift to be a part of the DTC community.

Season two is right around the corner, and we're really stoked. Kristen is chatting with some of the top players in the DTC world, plus a new series of debrief conversations to put it all into perspective.

Want more churn-fighting tips? Keep up with Kristen weekly in our new Retention Bites newsletter- quick tips, thoughts, and actionable advice from the best and brightest in the industry. Sign up here:
https://churnbuster.io/newsletter-signup/