Shaping a Business around Community (+ Launching an SMS Program) with Eric Bandholz of Beardbrand

Playing for Keeps

English - March 23, 2020 12:00 - 1 hour - 90.5 MB - ★★★★★ - 46 ratings
Marketing Business Entrepreneurship ecommerce retention dtc direct to consumer digitally native brands branding churn customer experience Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Weathering Today's Crisis and Planning for Recovery (with Val Geisler)

Next Episode: How Blume Created a Raving Community with Gen Z Customers

“The only way you can serve your community is to be involved in your community”
Launching SMS grooming advice for customers
Using organic content as a key growth driver
How word of mouth can drive 18% of sales
"Our products are a way for us to fund our mission"
Tying core values and mission into every part of the brand: freedom, hunger, trust
Educated customers know that your brand is worth choosing- but it takes more than just a note in the box
Being (one of) the face(s) of a brand
Inspiring customers to invest in themselves