Rethinking Acquisitions with Adrianne Verheyen and Grant Zanini from ADMission

Agency fees v.s. Guru guarantees: where operators turn with questions about PPC
The central formula for ADMission’s approach to growth: Profit = (Visitors x Conversion Rate x 60-day LTV) - Costs
Focusing on bottom line profit rather than top line revenue for better cash flow
“Valuable content centers on the story your audience already inhabits, entering it not as the hero but as a human helper. Pick that story wisely and tell it honestly, no matter the medium on which it appears.” -Aaron Orendorff

Why it’s so important to set goals for paid advertising before you start spending
How to calculate profitable PPC spend for your specific brand
Machine learning matters: “Let Facebook find your customers” then “keep iterating on success”

Here’s the eCommerce strategy resource Kristen mentions at the end

Join ADMission (at a discount)

Reach out to Adrianne for access to the CAC:LTV webinar