Bringing a Brick’n’Mortar Business Online with Sanjay Jenkins of Buff City Soap

Playing for Keeps

English - June 08, 2020 12:00 - 56 minutes - 77.6 MB - ★★★★★ - 46 ratings
Marketing Business Entrepreneurship ecommerce retention dtc direct to consumer digitally native brands branding churn customer experience Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How to Shape Your Business Ops for the 21st Century with Eric Best from SoundCommerce

Next Episode: The True Power of Subscription with Chathri Ali from Recharge

Balancing physical franchises and online sales
Using 10-digit phone numbers vs short codes for SMS
Replicating the in-store experience online
SMS becomes more scalable as your team figures out elements to automate but you need to really interact with your customers first to understand their needs
“Growth is only as good as your retention.”
How a short supply chain gives brands a much faster turnaround on their creative
Combating subscription fatigue by staying relevant
How Sanjay balances the needs of consumers and team members
“The world is my swipe file”
Being the top product in a category vs raising the bar for the whole category