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Ep 84, LOCALISATION: THE UNDERVALUED SALES DRIVER FOR TOYS & GAMES
Playing At Business - toy & game business podcast with Steve Reece
English - September 15, 2022 13:33 - 21 minutes - 20.7 MBBusiness boardgamebusinesspodcast boardgamesexpert playingatbusinesspodcast toybusinesspodcast toyexpert Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep 83, The 5 Key Ingredients Of Massive Hit Toys & Games
Next Episode: Ep 85, The 5 Hard Learnt Truths About The Toy & Game Biz
Localisation is normally the poor cousin to the more exciting and glamorous parts of developing a toy or game product and bringing them to market. Yet localisation is a critical functionality and process for maximising the commercial success (or otherwise) of our products.
In this episode we look at the key elements of localisation, and I share a few amusing anecdotes which show how localisation done badly can cause unintended consequences & commercial failure.