EP 64 - How To Approach The European Toy Market

Playing At Business - toy & game business podcast with Steve Reece

English - March 03, 2022 14:56 - 26 minutes - 23.4 MB
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Previous Episode: EP 63 - Key Elements Of Successful Collectable Toys

Next Episode: Ep 65 - The Business Of Licensed Toys

Europe remains a major region for the toy business, but it is a very fragmented region with more than 40 countries/territories, along with many languages, cultures and peoples.

In this episode we discuss how to approach this potentially lucrative but highly fragmented market.