P4F #017 with Henrik Hahn, CDO of Evonik Industries & CEO of Evonik Digital
Platforms 4 Future
English - November 11, 2021 09:40 - 48 minutes - 39.2 MB - ★★★★★ - 1 ratingMarketing Business platform b2b business marketplace experts fastbreak.one innovation ecosystem Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In our current podcast episode, we look at an aspect that doesn't come up so often in our conversations: the closing of a B2B platform. For this, we caught up with Henrik Hahn from Evonik Industries.
Henrik is Chief Digital Officer of the Evonik Group and CEO of Evonik Digital. In his role, he initiated the development of a marketplace in 2017 - an absolute novelty in the very traditional chemical industry. 3 years later, however, the platform is already history.
Why Evonik abandoned the idea, what hurdles Henrik had to deal with, and what he nevertheless learned from this journey into the startup world - that's what he talks about rather frankly with Natalie and Matthias.
Evonik and the learnings from building & closing a marketplace business
In our current podcast episode, we look at an aspect that doesn't come up so often in our conversations: the closing of a B2B platform. For this, we caught up with Henrik Hahn from Evonik Industries.
Henrik is Chief Digital Officer of the Evonik Group and CEO of Evonik Digital. In his role, he initiated the development of a marketplace in 2017 - an absolute novelty in the very traditional chemical industry. 3 years later, however, the platform is already history.
Why Evonik abandoned the idea, what hurdles Henrik had to deal with, and what he nevertheless learned from this journey into the startup world - that's what he talks about rather frankly with Natalie and Matthias.