How to Position your Brand to get Beyond the Plateau: Interview with Tara Gates-Anderson – P2P: 009
Plateau to Profits with Lisa Anderson
English - August 09, 2016 14:44 - 47 minutes - 43.6 MB - ★★★★★ - 9 ratingsBusiness business marketing entrepreneur leadership entrepreneurship finance health interview fitness lifestyle Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This interview is an in-depth look at what it branding really is… and how you can successfully grow your own brand. Tara Gates-Anderson didn’t hold back and clearly outlined what branding means (hint: it’s not your logo and website). With an extensive background in education, Tara made the transition into entrepreneurship after getting her MBA, […]
The post How to Position your Brand to get Beyond the Plateau: Interview with Tara Gates-Anderson – P2P: 009 appeared first on Anavo Transformation LLC.
This interview is an in-depth look at what it branding really is… and how you can successfully grow your own brand.
Tara Gates-Anderson didn’t hold back and clearly outlined what branding means (hint: it’s not your logo and website). With an extensive background in education, Tara made the transition into entrepreneurship after getting her MBA, moving to Europe to gain international business experience followed by a masters degree in PR.
We talked about authenticity in your brand, what that looks like with todays current business environment with social media and how you can course correct if you make a mistake. Tara helps her clients get clear on what their purpose is, what their values are and how they can integrate those with their personality for their target market.
Your brand is your reputation & visibility in your desired target market @The_TGA
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Questions I Asked Tara
Tell us a little about yourself & your business?
What exactly is branding?
What things should small businesses consider when building their reputation & visibility?
How much does authenticity translate into your brand?
If you haven’t been consistent with your brand, how do you communicate “I’m human”…and share with your audience that you made a mistake?
How have you been able to grow 4 different brands?
What are the 3 steps to building a brand?
I’m in my element. I’m in my flow. I love helping people grow their business. @The_TGA
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What You’re Going to Learn
How Tara transitioned from education (as a school principal) into building her own company
Why she went back to school to get her MBA
How her international business experience transitioned into a career in PR & Management (where she earned a second masters degree in PR)
What Business amalgamation is… and what that means for Tara
What visibility means for your brand
Where to Connect with Tara
Tara Gates-AndersonMulti-dimensional and influential, Tara Gates Anderson’s (TGA) career spans over 15 years in the entrepreneurship, business and media relation’s arenas and over 22 years in education in both the public and non-profit sectors. In 2009, Tara launched TGA UNIFIED, an amalgamation of media and business intelligence services for entrepreneurs and small to mid size business owners. Earlier this year she also launched TGAU, which offers online business branding, courses and webinars.
The post How to Position your Brand to get Beyond the Plateau: Interview with Tara Gates-Anderson – P2P: 009 appeared first on Anavo Transformation LLC.