Episode 20: Nonprofit Organizations and Search Engine Optimization (SEO), with Terry Ibele

Terry is a non-profit tech expert and SEO consultant, previously heading up the SEO department at Wild Apricot/Personify. Currently, he’s following his passion and switching up careers by pursuing a degree in animation. He hosts his own podcast about all things Animation and is using his business expertise to pursue solo endeavors.

What you’ll learn about in this episode: How Terry initially got involved in working in the nonprofit world, and how he began at Wild Apricot and learned SEO (search engine optimization) Why SEO is an important visibility tool that nonprofit organizations should be using to promote their organizations Why SEO is a great, free option that can help you generate traffic and attract followers to your content Why optimizing your home page and filling out Google My Business are two powerful ways nonprofits of any size can increase their visibility Why it is important to know what keywords users are searching for to find your organization, and how Google Analytics can help you determine what keywords to use How Google indexes and ranks every page on the internet, and what steps you can take to help Google rank you more highly What “backlinks” are, and why it is important to get other websites to link back to your own to increase your Google ranking Why your first step should be to optimize your home page and demonstrate the value your nonprofit offers its members What well-optimized websites Terry recommend you look at to see examples of how sites use SEO to maximize their impact Why social media is a relatively minor component for your ranking, and why you should still make sure your social media is clean, consistent and somewhat active Additional resources: Google My Business website: www.google.com/business/ Google Analytics website: https://analytics.google.com/analytics/ Backlinko website: https://backlinko.com/ AHREFS website: https://ahrefs.com/ Email: [email protected] Twitter: @terrystories LinkedIn: https://www.linkedin.com/in/terry-ibele-4924557/ Website: www.terryibele.com