If It's Simple or Easy, You're Not Growing, Peter Giorgi, CMO, Equinox
Plan A Konversations
English - January 07, 2022 22:00 - 56 minutes - 38.9 MB - ★★★★★ - 38 ratingsHealth & Fitness Religion & Spirituality lifestyle plan a coach life coach purpose fashion new york city dreams author entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Season 9, Episode 7 - If It's Simple or Easy, You're Not Growing - Peter Giorgi, CMO, Equinox
WELCOME TO SEASON 9! We're honored that you're here with us and very grateful to have you as a listener.
About Peter Giorgi
Peter Giorgi is the Chief Marketing Officer of Equinox, the global leader in luxury fitness and high-performance living. As CMO, Peter oversees all marketing functions, operations and strategy for the company which includes the brand’s 105 Equinox Fitness Clubs globally, as well as the Equinox+ app that provides members access to in-club and digital programming across preeminent brands including SoulCycle, HeadStrong, PURE Yoga, and TB12, among others.
Peter is a passionate storyteller, fanatical creative advocate and true believer in the power of great ideas to change the course of business and culture.
Prior to joining Equinox, Peter held the role of Chief Marketing Officer of Celebrity Cruises where he looked after all aspects of the cruise line’s global marketing, including brand strategy and creative development, digital marketing, social media, research, loyalty, direct marketing and advertising.
Earlier, Peter served as Global Head of Advertising for Airbnb, where he contributed to the brand’s creative and strategic excellence, leading the development of marketing platforms that dramatically increased the global growth and adoption of the brand.
Prior to joining Airbnb, Peter was VP Account Director at Crispin Porter + Bogusky, one of the world’s most awarded advertising agencies, where he worked on clients including Volkswagen, Jose Cuervo, vitaminwater, Kraft.
Connect here to learn more about Peter and Equinox: Equinox, Twitter + LinkedIn.
Klay's Note
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