Disrupting Nostalgia

This episode is all about nostalgia and how we experience it through art. Any art form can have nostalgic effects, but I think there’s something unique and specific about music: the way hearing an old song you love transports you back in time to a younger version of yourself. Tony award-winning Broadway producer Eva Price has lots of musical nostalgia: she’s been drawn to pop music and Broadway musicals forever and in the past year she lead-produced two Broadway shows that are deeply nostalgic for audiences - Oklahoma!, a classic Rodgers and Hammerstein musical, beloved since 1943, and Jagged Little Pill, a new musical based on Alanis Morissette’s eponymous album that invigorated listeners in 1995 and has stayed popular ever since. But here’s the thing: Eva’s not going to give you exactly what you expect. One of her skills as a producer is developing shows that disrupt nostalgia by merging beloved songs and stories with an honest and sometimes piercing awareness of our current moment. How does Eva convince investors and audiences that the way to honor nostalgic work is to dust it off and make it new?

Links:

https://www.maximumcompany.com/

https://www.forbes.com/sites/leeseymour/2019/04/22/meet-eva-price-broadways-powerhouse-entrepreneur/#6114b11a2142

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