Place Making

Place and Leadership (ft. Jonathan Brinsden)

Jonathan Brinsden is President of Irvine Company’s Office Properties. He is responsible for the leadership and overall performance of the division, including a fully-integrated customer-centric platform of development, design, construction, leasing, operations, and marketing. He oversees portfolio growth strategies through acquisitions and development, and performance of the division’s nearly 53-million-square-foot operating portfolio. The portfolio includes properties in Orange County, San D...

Topophilia and Place (ft. Bryce Butler)

Bryce is a force of nature. He is the Founder & Managing Director of Access Ventures. AV employs a one-pocket approach (which we will talk a lot about) to tackle complex social problems with asymmetric solutions and a blended portfolio of investments. Bryce has been an Army officer, a pastor, an adjunct instructor, a producer, and an author. His best accomplishment is being married to Bethany and they have 4 wonderful daughters. The Butler team lives on a farm just outside of their beloved ...

Customer Experience + Brand (ft. Scott Berka)

This week we are talking to Scott Berka. Scott is a Senior Managing Director and leads Brand and Customer Experience for Greystar Enterprise Services. Scott is responsible for setting the brand strategy for Greystar and our global portfolio of brands. He also provides strategic oversight for innovation and continuous improvements to our customer experience, in partnership with operations and technology teams. In addition, he oversees Greystar's global website and social media presence. Scott ...

Experience Economy (ft. Joe Pine)

In this episode I talk to Joe Pine, author of seven great business books, TED-speaker, and advisor to Fortune 500 companies. He wrote a treatise called the experience economy that was foundational to how I think about real estate. Joe is a rockstar. He has addressed the World Economic Forum, the original TED conference, and the Consumer Electronics Show. A former Visiting Scholar with the MIT Design Lab, he is currently a Lecturer with the Columbia University School of Professional Studies. ...

Education, Diversity, + Place (ft. James Ray + Reggie Rawlins)

This week we have a special episode. We are talking with James Ray and Reggie Rawlins about the education of placemaking from two incredible leaders. James is a friend and let’s just put it like this; he is a rockstar in the real estate space. You name he’s done it. property and portfolio acquisitions, developments and redevelopments, joint venture sourcing and structuring, asset management, mortgage portfolio management, and corporate M&A activity. But what makes James so compelling to me...

Place + Customer Experience (ft. Mike Gomes)

Redemptification of Places (ft. John Marsh)

Join us this week as we speak with John Marsh! John Marsh is a husband, father of two boys and a visionary entrepreneur, who has been instrumental in rebuilding the historic downtown of Opelika, Alabama. Over the last 25 years, he has been involved in over 30 startup businesses in various industries, including construction, real estate investing, advertising, and hospitality. Today, John’s focus is on helping others make generational differences in their communities by helping patrons bridge ...

Stewardship and Place (ft. Matt Morris)

This week we are talking with Matt Morris. Matt has had all of the following titles: board member, a public company CEO, entrepreneur, investor, leader, husband (to the wonderful Melissa), and father (4 awesome boys). He also happens to carry the title of mentor and friend to Trevor. As we'll see today, Matt is full of wisdom and has a very important skill of making the complex simple. We’re grateful to have him join us.

Tech-Enabled Community

This week we are talking with Ben Pleat, Ben is CEO and founder of Cobu, a platform powering genuine communities in apartment buildings. After graduating from Harvard, Ben discovered his interest in real estate through working on the growth team at WeWork and later through the real estate private equity group at Goldman Sachs. During this time, Ben learned just how big of a problem turnover to residential real estate owners and managers. He was shocked to learn that on average, apartment buil...

Capital Markets + Asset Value (ft. Ryan Epstein)

As the Senior Managing Director of Berkadia’s Texas Multifamily Investment Sales Team, Ryan Epstein has positioned Berkadia as one of the most successful investment sales in the Texas Multifamily market. Ryan has over 12 years of multifamily sales experience with a specialty in strategic planning, transaction management, and financial structuring to ensure successful implementation of client investment strategies. Prior to joining Berkadia, Ryan was Executive Vice President and leader of the ...

Development + Demand (ft. David Ward)

Today we are talking to David Ward. Ward, is executive vice president of development of the publicly traded REIT, MAA. MAA has ownership in over 300 communities in 16 different states. Mr. Ward joined MAA in December 2016 following the merger with Post Properties, Prior to joining Post in August 2004, he was Divisional President and Managing Partner for JPI Partners, Mr. Ward is a member of the National Multifamily Housing Council (NMHC) where he serves on the council's Board of Directors ...

Building for the End User (ft. Brad Hargreaves)

This week we are talking with Brad Hargreaves, Brad is the founder and CEO of Common, the nation’s leading residential brand enhancing the value of real estate through convenience and community with over 50 coliving homes in nine markets across the country. We have learned a lot from Brad in how he sees technology shaping, influencing and improving residential real estate. Common is the leading coliving brand, but as we’ll talk today Brad and his team at Common have an even larger vision for...

Design + Resident Experience (ft. Sue Vickery)

Sue has been with Trammell Crow Residential since 2000. Based in Austin, she performs the Resident Experience role for the western United States. In her position, she is involved in the pre-development process, plan review, and interior design direction, determining overall property themes, and sourcing the latest technologies and amenities for inclusion in each deal. Prior to moving exclusively into a development role in 2016, Sue ran Asset Management for the western United States, where she...

Culture + Leadership (ft. Laurie Baker)

Laurie Baker is Executive Vice President of Operations for Camden Property Trust. Baker is responsible for the oversight and strategy of Camden's portfolio operations and investment funds. During her 20 plus years with Camden, Baker has held several positions including Senior Vice President of Fund & Asset Management, where she led the creation and management of Camden’s first investment funds. Baker served as the executive sponsor for Camden's technology initiative during the 2000’s which in...

Place Making: A Craftwork Podcast

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