No-Brainer Game Plan - Greg Zakowicz

You've listened to Pitstop and Rolled Up for great e-commerce tips and tricks, you've heard about all the benefits and profits to be had from expanding your customer outreach and engagement, and you've decided to work with an automation campaign through a great company like Omnisend,  so what now? What's the next best steps you can take to get the absolute most out of your automated messaging campaign, and the biggest bang for your marketing buck? Greg Zakowicz, Omnisend's own Director of Content and host of their in-house podcast 'The Cart Insiders' , shares some "no-brainer" methods and proven campaign plans to help you grow your brand, store, clientele and most importantly, profit margin.

Roll out the Welcome Wagon. Automated welcome messages on initial sign-up have an enormous conversion rate, as much as over 50% for most stores, consistently, regardless of how old your brand is, or how long the automated welcome messages have been used. New customers love to feel included, and that fresh excitement over your brand and products translates directly to sales to quite literally half of all customers who sign up and receive a first-time alert thanking them for having signed up. For many, that initial welcome email even becomes their go-to portal for accessing your store, despite the fact they could easily search for it on Google or bookmark the url. The familiarity drives a sense of trust and brand-friendship, and that translates to traffic and sales.Cart Abandonment Avoidance. An old familiar for e-commerce brands, cart abandonment statistics driven by monitoring signed-up consumers aren't just a great way to track your customer experience. A simple automated message when it becomes clear to the system that a member has abandoned a cart, asking them to come back, or offering them a special minor deal on their carted items, accounts for an over 30% conversion rate. That's 1 in 3 lost sales returning to complete at least a partial purchase of the items in their cart.Product/Browse Abandonment Avoidance. The hip, new form of cart-abandonment,  browse or product abandonment monitors not just what's in your customer's cart, but the very page and items they are looking at, cart or no cart. Should they spend some time looking at your products, then leave your site altogether, an automated message offering further details on the items they perused, or a special offer on them, or even an alternative suggestion has resulted in as much as a 20% conversion rate, or 1 in 5 previous non-sales turning around and making a purchase from your store of some kind, when previously there was no profit to be had. Far from reacting negatively to being monitored, most consumers prefer to be contacted when there's a specific item or service available that better serves their needs or interests, and will buy with appreciation. It's also the cheapest option for re-targeting your audience, a service that frequently requires external analysis and costly implementation over sites like Facebook, rolled instead into your already covered and active email messaging budget.

Join Lucas and Greg on the next episode of Pitstop for more automation no-brainers, and some must-have SMS marketing tips & tricks.

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