Avoid Technical Debt - Anne Thomas

Shopify themes are more than just how a site looks, they're how a site feels, how a site acts, and how customers interact with your product and brand. They are your front line, your back bone, and whether using a free or premium Shopify theme, maintaining that front line in peak condition should be a priority for any store owner.

One common but crucial mistake made by Shopify users is not updating their themes more often. While it can be a pain to have to constantly deal with, updating your Shopify theme is essential to keeping your store on the cutting edge and fully functional.

There are many reasons why some store owners don't update their theme; 

Presuming that updates are automaticWorrying that preferred features will be changed or removedSheer forgetfulness or unawareness that themes can be updated to begin with.

Without these necessary and often mandatory updates, not only are shop owners missing out on important fixes for any issues their chosen theme may have, they're also missing out on new features rolling out. While they're perfectly capable of doing business without these new options, they miss out on the extra resources and value the updates offer, often for professional themes that have been paid for that keep rolling out new and improved features. 

Furthermore, services they subscribe to or buy from other sites may also become available through free updates, such as currency converters, which previously had to be purchased from a third party. Without updating their theme to include the conversion feature, site owners who rely on them are flushing money away needlessly. Along with fixes and new features are performance improvements, which will help keep your Shopify site's load time down to a minimum. Maintaining and up to date site, simply for the load time alone, can mean the difference between a sale and an abandoned cart with some customers, used to speedy service.

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