Pitchcraft and Pitching Content Marketing Writers with Journalist and Founder Kelsey Ogletree

Kelsey Ogletree is an independent journalist covering travel, food, design, and golf. Her work has been featured in various print and digital outlets, including Midwest Living, Conde Nast Traveler, The Wall Street Journal, and Food & Wine. Alongside her husband, Derrick, she's also the co-founder of Pitchcraft, a journalist-led membership platform helping PR professionals build relationships with freelance writers and editors in the national consumer lifestyle space.

In this episode, Kelsey shares her journey from a successful journalism career to becoming a founder, business owner, and new mom. Kelsey and Lexie discuss why pitching content marketing writers is strategic, how to do so, and the added PR benefits for all parties involved. 

Here’s what you’ll learn:

Kelsey Ogletree’s career journey from journalism to becoming a founder Her personal pitching preferencesExamples of successful content marketing pitches that land wellHow Kelsey operates her business, PitchcraftThe importance of knowing journalists’ pitching preferences What motivated Kelsey to start PitchcraftInsights into the content marketing industry and strategies for pitching content marketing writersTips on how content marketing can uplevel relationships with journalists and drive traffic and salesAnd more!

Social media links:

Instagram: https://www.instagram.com/kbogletree/?hl=enLinkedIn: https://www.linkedin.com/in/kelseyogletree/Twitter: https://twitter.com/KelseyOgletreePitchcraft Information: https://pitchcraft.media/

Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc