#9 Wholey Moley - The first ever healthy cookie

Guest Angel Henry Allan, UK GM of mega D2C brand, Hims, joins me to listen to and question Meenesh Mistry's pitch, Wholey Moley. Surprised at the lack of choice of a naughty but healthy snack, Meenesh and his wife hit the kitchen and set about creating the first-ever healthy cookie. Over 50 iterations later they launched Holey Moley with interest already from Whole Foods and Selfridges, Meenesh is looking to raise cash to take the brand onto the next level in retail and launch their D2C letterbox cookies proposition.  With the expertise of Henry, this is a great deep-dive into D2C branding, retail margins and the importance of team. 

Brought to you by my Startup Playground, Horseplay Ventures - www.horseplay.ventures 

Wholey Moley - https://www.wholeymoly.co.uk/

Hims - https://www.forhims.com/