In this episode, We have another Ask Me Anything! Nick answers various questions related to the detailing industry from the hyperCLEAN Specialists group on Facebook.


He discusses how wealthy clients are usually not on vacation for extended periods of time and how estate managers handle their vehicle maintenance.


He also talks about the release date of a new product and the most expensive raw materials used in manufacturing coatings. Nick emphasizes the importance of different grades of raw materials and how they affect the performance of detailing products.


He shares his thoughts on IPOs and preferred stock, as well as the importance of offering a range of services, including ceramic coatings, PPF, and tint.


Nick also provides insights on marketing to well-off customers, dealing with burnout, and the importance of long-term planning in building a successful business.




Takeaways




Vacation times are a good opportunity to offer vehicle services to wealthy clients.


Different grades of raw materials can significantly impact the performance of detailing products.


Consider offering a range of services, such as ceramic coatings, PPF, and tint, to cater to different customer needs.


Building a successful business takes time and requires long-term planning.




Chapters




00:00 Introduction and Wealthy Clients


02:25 Release Date of New Product and Expensive Raw Materials


03:02 Different Grades of Raw Materials


05:24 IPO and Preferred Stock


05:54 Detailing Any Vehicle at a High Level


06:48 Deionized Water and Mobile Setup


08:10 Favorite Vehicle and Water Spotting


09:13 Water Spotting and How to Fix It


10:11 Difference Between AIO Polish, One-Step Polish, and Finishing Polish


11:09 Pouring Ceramic Coating Directly onto Paint


12:04 MMA Fight Decision and Updates on Polish


13:00 Wheel and Tire Brush Kit


13:47 Carpet Cleaning System


14:45 Turning Down Customers Based on Condition


15:35 Marketing to Wealthy Customers


19:42 Dealing with Burnout


19:51 Marty's Jeep Choice


20:47 Turning Around Customers or Denying Cars


21:42 Good Marketing Streams for Targeting Wealthy Customers


23:35 Introducing Yourself to Higher-End People


24:34 Washing Work Trucks


26:02 Three Services to Offer from the Start


27:57 Getting into Product Distribution


30:18 Building Something Successful Takes Time


31:15 Conclusion