![Pint-Sized Marketing Podcast artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts113/v4/2f/0a/85/2f0a8528-1462-8393-bdee-76d63d0cc896/mza_7240844196235189771.jpg/100x100bb.jpg)
Rodolfo Melogli - Human-to-Human Email Marketing Onboarding
Pint-Sized Marketing Podcast
English - May 13, 2018 23:00 - 9 minutes - 4.53 MBCareers Business Technology marketing digital marketing seo pcc content marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Andi Jarvis - People Are Stupid
You've managed to increase traffic with your SEO and content strategy magic. Your lead magnets successfully convert readers into subscribers. Yet, you have no idea how you should be using those valuable email addresses... Well, the secret is to write a series of emails from human (you) to human (subscriber). If you correctly "talk" to people as opposed to blasting offers to yet-another-random-email-subscriber-who-wants-just-free-stuff, your conversion rate might be actually higher.