Pint-Sized Marketing Podcast artwork

Helen Pollitt - Stop Making Decisions Whilst Stumbling in the Dark

Pint-Sized Marketing Podcast

English - May 26, 2019 13:00 - 20 minutes - 9.66 MB
Careers Business Technology marketing digital marketing seo pcc content marketing strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: David White - Using Social Media as a PR Tool
Next Episode: Kevin Moore - PPC and SEO for Double Domination in the SERPs

Google Analytics can be a goldmine of information for marketers, but is it all accurate? Helen investigates the trustworthiness of Google Analytics out-of-the-box, including breaking down the problem of “dark” traffic, how to identify if your website analytics isn’t tracking visitor sources correctly, and how to rectify these problems.  Don’t miss this talk if you rely on Google Analytics data for any of your marketing decisions!