Packaging… stylish, beautiful, cute, charming and very persuasive. Every single woman on the planet is guilty of buying a product solely for its packaging at least once in their lifetime.

Brands spend a lot of money on research and designers to make the packaging of their products as attractive as possible in a hope to catch you by impulse. What they don’t care to tell you is that the majority of the money you’re paying for that product goes into the packaging development and production and very little into what really matters: the product itself.

Today I’m going to explain why paying attention to the INCI list is so important and why you should always try and ignore the cute products and turn them around to analyze the ingredient list before you buy it. Nothing But The Truth.

Pinks Boutique is an award-winning, eco-luxe skincare line used by professionals. Our mission is to create the world’s very best organic, vegan-friendly skincare and treatments. Our complete range can be used in spas and at home. We believe in telling the truth; no greenwashing, just therapist endorsed, certified organic products and brilliant expert advice that equips you to get the best results. Pinks Boutique. Nothing but the Truth"

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