54. How to justify a PIM investment as well as PIM benefits for the furniture industry

PIMtalk® - The product marketing podcast

English - August 11, 2020 14:00 - 31 minutes - 29.6 MB - ★★★★★ - 5 ratings
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Previous Episode: 53. Best-of-Breed system architecture for marketing and product information

Next Episode: 55. PIM and 3D visualization, product configuration and augmented reality

In this episode we are talking to Ritesh Keskar, Director and Sr. PIM Consultant at Perficient about how to justify a PIM investment to C-Level people as well as looking into the particular value of PIM for the furniture industry.

Here you can read more about the reasearch around PIM and the furniture industry:
The guide: https://www.perficient.com/insights/guides/2017/bridging-the-experience-gap-in-home-furnishings
The blog: https://blogs.perficient.com/2020/04/17/a-speed-to-value-approach-for-building-a-furniture-ecommerce-store/

We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at [email protected].

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