45. The ROI of PIM with Mark Smith at Ventana Research
PIMtalk® - The product marketing podcast
English - February 25, 2020 19:30 - 38 minutes - 35.7 MB - ★★★★★ - 5 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 44. The move from tactical to strategic PIM
In this episode we are talking to Mark Smith, CEO and Chief Research Officer at Ventana Research about the ROI of PIM and how you can build a business case around PIM. Mark shares experiences from his research and gives us insights into trends and implications. Thomas also realizes something about PIM that he has to tell his kids.
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