19. What is Merchandising?

PIMtalk® - The product marketing podcast

English - February 05, 2019 15:00 - 23 minutes - 21.4 MB - ★★★★★ - 5 ratings
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Next Episode: 20. Shorten Time to Value for Your PIM Project

In this episode, we define the term 'merchandising' and the similarities between merchandising in a physical store and on an e-commerce website. We are joined by inRiver CMO, Steve Gershik, as well as visual merchandiser Pearl Ferniss from Brothers&Sisters, who is just transitioning from in-store to on-site. At the inRiver Fashion User Forum in Stockholm, we also got the chance to sit down with Pierre-Emmanuel Placette from Cartier.

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