17. Dometic Benefits From Implementing PIM

PIMtalk® - The product marketing podcast

English - January 08, 2019 15:00 - 40 minutes - 37.4 MB - ★★★★★ - 5 ratings
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Previous Episode: 16. The Translation Agency Battle

Next Episode: 18. Stocking Your Digital Shelf Together With Your Suppliers

In this first episode of 2019, we are joined by Matilda Hansson (Digital Product Manager) and David Fuentes (Information Technology) of Dometic to talk about how switching to inRiver PIM benefited their company as a whole. After facing challenges with their current PIM system, it was time for a change. Implementing inRiver PIM ultimately reduced company costs and increased efficiency. Sounds almost too easy, doesn't it?

Hear Matilda talk about:

Rebranding and consolidation projects on steroids
How Dometic manages product information in 24 languages and 35 dialects
What enrichment strategy they have for different types of products

Hear David talk about:

How Dometic managed to cut the number of attributes to under 10%
How Dometic rolled out PIM to 300 users around the world
Different kinds of master data and his ongoing MDM project.

We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at [email protected].

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