Chippin - Dog Snack Company - Disrupting the 27 Billion Dollar Pet Food Market

Pierre Presents: The Shift - A Pet Services Podcast

English - May 28, 2019 05:40 - 52 minutes - 47.9 MB - ★★★★★ - 6 ratings
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Previous Episode: Pussy & Pooch - Popular Pet Lifestye Boutiques - Pet Grooming / Pet Services Stores in the Los Angeles Area

Next Episode: Tully's Training - Dog Training Company - The Future of Dog Training

Today we discuss a new and fast growing dog snack company called Chippin. Chippin dog snacks are a sustainable complete protein using crickets and started by University of Pensylvania graduates, and uber ambitious entrepreners - Laura Colagrande & Haley Russell.

Topics discussed:
Design Thinking: Ways to communicate the value of your product that embodies all aspects of design How to A/B spit-test packaging and colors to build a brand on
How to use dog parks for in-person customer development How to use "cold-calling" to get in front of local pet stores How to handle R&D: testing for consistesy, how the treats break, and how to test for consistency How to overcome trust issues when launching in the pet food space and much more… If you are looking to start your own pet snack, or pet food company business, or want to learn what it takes to build a sustainable food brand in the pet space, you will absolutely love this interview!