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Join us for an enlightening conversation with Jeff Sigel, a seasoned strategist and marketing leader with over two decades of experience spanning the food manufacturing, grocery retail, and restaurant industries. In this episode, Jeff delves into the intricacies of turning strategies into impactful actions and explores the pivotal role of middle management in organizational success. He shares insights on the unique challenges of keeping classic brands like Oreo and Twizzlers relevant in today's ever-evolving market.


Discover how Jeff’s early career as a high school teacher shaped his approach to marketing and leadership, and gain valuable knowledge from his methods for building a data analytics function from the ground up. Whether you're a middle manager looking to sharpen your skills or a business leader aiming to better align your team's actions with your strategic vision, this episode offers essential lessons on leadership development, strategic alignment, and the art of brand storytelling.


Don't miss this opportunity to learn from Jeff Sigel's extensive experience and expertise. Tune in to not just plan, but act effectively to achieve business success.


To connect with Jeff, visit his website: proprioceptive.io


Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.




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