#671 - Maximizing Business Growth: Insights and Strategies with Philippa Gamse (Websites That Win)

Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD

English - January 17, 2024 14:52 - 20 minutes - 18.9 MB
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Previous Episode: #670 - Empowering Diversity: A Conversation with Juan Taveras (DEI Pro Finder)

Next Episode: #672 - Empowering Financial Futures: A Deep Dive with Sugey Piedra (Prominence Business Management)

Join us for a fascinating episode with Philippa Gamse, a digital marketing and analytics specialist with over 20 years of experience. In this podcast, we dive into the world of digital analytics and its crucial role in shaping and driving business success. Philippa, known for her ability to translate complex metrics into creative and effective strategies, sheds light on how to use digital analytics to uncover hidden profits and savings in your business.

Throughout the episode, we'll explore a variety of thought-provoking topics. Philippa will share her insights on why many businesses, despite receiving ample website traffic, fail to leverage analytics to their advantage. She'll address common misconceptions and provide clarity on the role of web designers versus analytics experts.

We'll also discuss the overwhelming nature of digital data and how to identify the most important metrics to focus on for your business. Philippa will emphasize the importance of not just hiring a consultant for analytics but understanding the value they bring in terms of expertise and perspective.

The conversation will delve into the sensitive issue of data privacy in web analytics and how businesses can navigate this landscape responsibly. Philippa will share three compelling examples from her vast experience where the application of analytics has led to significant improvements in business operations and strategy.

This episode is a must-listen for business owners, marketing executives, and anyone interested in understanding how to make data-driven decisions that can lead to substantial growth and efficiency. Tune in for an insightful discussion with Philippa Gamse and learn how to transform your digital analytics into a powerhouse for business innovation and success.

To connect with Philippe, visit her website: https://www.websitesthatwin.com

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.

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