#655 - Mastering Marketing Strategies with Doug Reifschneider: Unveiling the Growth Gears (Chief Outsiders)

Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD

English - January 07, 2024 15:44 - 18 minutes - 17.3 MB
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Previous Episode: #654 - Transforming Lives with Christy Freddo: A Journey to Your Best Life

Next Episode: #656 - Redefining Business with Heart and Mind: A Deep Dive with Justin Foster (Massive Change)

Join us in this enlightening episode where we dive deep into the world of marketing with Doug Reifschneider, a seasoned marketing expert and Partner at Chief Outsiders, the largest fractional CMO firm in the USA. With over 30 years of experience, Doug brings a wealth of knowledge and insights into the evolving landscape of marketing.

In our conversation, Doug demystifies the often-confusing world of marketing, breaking it down into layman's terms. He draws from his extensive background working with big franchised businesses, where he honed his skills in both "little m" and "Big M" marketing. Doug explains the critical differences between these two approaches - from the execution of local advertising and promotional tactics to the development of overarching brand strategies and propositions.

This episode is crucial for anyone looking to understand why strategy is key in avoiding what Chief Outsiders terms as 'random acts of marketing'. Doug elaborates on this concept and introduces us to the Growth Gears, a framework designed to help businesses steer clear of random marketing practices and build a robust growth engine.

Whether you're a budding entrepreneur, a business owner, or simply intrigued by the art and science of marketing, this podcast offers valuable lessons and actionable strategies. Doug's expertise as a fractional CMO provides a unique perspective on how to leverage marketing for business growth and sustainability.

Discover more about Doug's journey and insights by visiting his profile on the Chief Outsiders website, and connect with him on LinkedIn for a deeper dive into the world of strategic marketing.

Episode Focuses:

"The Growth Gears": Understanding the Mechanics of Business Growth
"Fractional CMOs": The Game Changers in Today's Marketing Landscape
"Stop Random Acts of Marketing": Crafting a Strategy-Driven Approach

To connect with Doug, visit his website: https://www.chiefoutsiders.com/

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.

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