#264 - Targeting Your Ideal Audience: Kendra Corman Shares Her Secrets for Defining and Reaching Your Perfect Customer

Description: Welcome to this episode of the podcast, where we're talking with Kendra Corman, a marketing expert and founder of her own marketing consultancy, focused on helping small businesses and solopreneurs grow through effective marketing strategies. In this episode, Kendra shares some valuable insights on a variety of topics related to marketing, including:

Creating a Lead Magnet Your Audience will Love: Kendra explains the importance of creating a lead magnet that resonates with your target audience and shares some tips for creating a lead magnet that adds value to your audience.

5 Ways to Grow Your Email List: Kendra discusses different strategies to grow your email list, including optimizing your website, offering a lead magnet, and more.

What Your Social Media Profiles May Be Missing: Kendra shares some common mistakes businesses make on their social media profiles and how to fix them to create a more engaging online presence.

How do you define your target audience?: Kendra emphasizes the importance of knowing your target audience and shares some tips for defining your ideal customer profile.

3 Ways to Get Endless Ideas for Social Media, Blogs, Podcasts, Videos and More: Kendra shares her favorite tactics for generating fresh content ideas, including conducting customer surveys and tracking industry trends.

During the episode, Kendra also answers some frequently asked questions, such as:

What's the first marketing thing someone should do when starting a business?

Is email marketing dead?

How can you keep coming up with ideas on what to post about on social media, your blog, cover on your podcast, etc.?

Can you start marketing your business before you have a website?

What metrics should you be measuring in email marketing?

How do you find time to work on your business when you are always working in your business?

What are the best ways to grow your email list?

What social media networks should I be on?

What's a lead magnet and how do I create one my audience will value?

If you're a small business owner or solopreneur looking to level up your marketing game, this episode is a must-listen!

To connect with Kendra, visit her website: https://kendracorman.com/

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.

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