![Physical Therapist On Fire artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts113/v4/be/3f/db/be3fdb3b-dbcb-c9d6-8664-3b9d4162f895/mza_6603469754717854991.jpg/100x100bb.jpg)
Episode 20- Facebook Strategy
Physical Therapist On Fire
English - March 30, 2017 14:56 - 28 minutes - 16.5 MB - ★★★★ - 2 ratingsHealth & Fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
[1:00] Why do most people fail at Facebook marketing?
[1:35] How does Andrew look at Facebook as a business owner?
[3:39] Facebook allows you to target your dream patient/client. It allows you to pin point your avatar and advertise directly to them.
[6:00] Andrew discusses why picking your avatar is vital and how choosing the wrong avatar can waste your marketing dollars.
[8:30] It all starts with the sales funnel.
[9:15] Lead magnet, trip wire, call to action.
[17:50] “…most PT’s are just guessing, you don’t know why what you did worked or didn’t work. You have to have a way to test. The beauty of a sales funnel is that there is always a way to test how effective your dollars were spent.”
[25:10] Social media is just a tool, if your strategy is not solid, you’ll be wasting money.
[25:30] The end goal is the core service.
[27:19] Get your visual sales funnel for free! Click here!
Resources Mentioned in this Episode:
No BS Direct Response Marketing by Dan Kennedy
Scientific Advertising by Claude Hopkins
The post Episode 20- Facebook Strategy appeared first on Physical Therapist on Fire.