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Adam Long, Creative Director at Industry (worked on Nike, Jordan, Facebook/Meta, Sony PlayStation, Yeti, The World Cup...)
Photopod
English - November 07, 2023 22:14 - 1 hour - 69 MB - ★★★★ - 6 ratingsVisual Arts Arts Business Careers photography photographer business industry art buyer art producer ad agency photo editor magazine advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Adam Long, Creative Director at Industry, (worked on Nike, Jordan, Facebook/Meta, Sony PlayStation, Yeti, The World Cup...).
Check out Adam’s sweet creative direction and filmmaking work on his portfolio site. It’s a great blend of clients and approaches.
I’m your host, Neil Binkley, Photographer's Consultant and Graphic Designer.
A sampling of the different brands that he’s done work for, which can be seen on Adam’s portfolio site:
NikeJordanFacebook (now Meta)Sony PlayStationYetiThe World CupTravel PortlandWe discuss a bunch of talented photographers (click links to see their work):
Peter BeardKevin Fletcher’s photo book, Avenue of Roses (Lensculture article)Jeremy Cowart:Simone Lueck has a project about older ladies in AdidasBrian Hodges (soccer balls made of trash)Robert Atkinson (birds and AI generative art):Daniele GaspariniAdam’s wonderful illustrations, that he posts to Instagram:
Steadman-esque Illustration Illustration that reminded me of a surreal HitchcockNot to mention, Adam’s award-winning, short films.
_[FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the shownotes on apps like Spotify or Overcast. OR, on our website:_ www.neilbinkley.com/photopod]
In our discussion today, Adam and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
[00:00:00] Adam Long: Bio
[00:04:18] Is Portland Still Weird?
[00:06:37] Faking it before you're making it
[00:07:19] Shooting 16mm vs Video vs DSLR Motion
[00:08:58] Larger vs. Smaller Agencies
[00:10:08] Filmmaker to Art Director to Creative Director
[00:11:18] Mentored by former Wieden + Kennedy creatives
[00:12:19] Advertising that's fake
[00:14:39] Making travel ads for a "controversial" city
[00:17:12] How Adam works with photography and photographers
[00:23:47] He values a photographer's personal work
[00:26:18] The value of personal work, for any creative field
[00:30:03] Are printed things still valuable?
[00:32:11] Finding photographers on Instagram
[00:35:10] Is Photography being used more, less, or about the same as 5 years ago?
[00:36:30] Photographers who direct or DP as well?
[00:37:37] His Portfolio
[00:38:57] This interview is a little different than talking with Art producers
[00:42:36] Anything that he wishes photographers would do more of?
[00:43:50] Does he look at photographers' portfolios anymore?
[00:46:30] The variety of work he's done
[00:49:29] How often does his work end up on social?
[00:50:05] The power of video
[00:52:20] Memorable things on social media
[00:54:42] Does he like being contacted by photographers?
[00:55:18] How often is he in an office these days?
[00:56:49] Projects that stood out to him on The Personal Photography Project
[01:04:41] AI in photography
[01:08:19] Creatives are artists, too
[01:10:05] What he'd do, if not a Creative Director
[01:10:48] He's also a talented illustrator and filmmaker
See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, Spotify, what I use (iPhone recommended only): Overcast, etc.), or at www.neilbinkley.com/photopod.
Also feel free to drop me a line with questions and ideas for future interviews!