4: Mark Winer, Photographer’s Agent at The Gren Group (clients: Apple, Pepsi, Crispin Porter Bogusky, Wieden + Kennedy, etc.)

Mark Winer, Photographer’s Agent at The Gren Group, who work with premier brands and ad agencies.

You can view all of their photographers and directors at The Gren Group’s website.

Here’s a sampling of their clients:

Apple
Budweiser
Pepsi
State Farm
Volkswagen
BBDO
Crispin Porter Bogusky
Wieden + Kennedy

In our discussion today, Mark and I (your host, Neil Binkley) talk about:

What do photography agents do for their photographers, and vice versa?
How does the Gren Group stay in touch with ad agencies?
How art producers reacted to the Gren Group’s change in focus
What happens when things don’t work out between a rep and a photographer on their roster
How can you build relationships with clients, instead of blindly marketing to them?
How should you negotiate licensing and budgets?
How important is motion work to ad agencies and reps these days?
Is “authenticity” a fleeting trend in Lifestyle photography?
How should you approach an agent? (Mark also wrote a blog post about it)
Where he invests his efforts in social media
This and much, much more.

Links to What We Discuss:

The Gren Group’s website
Do’s And Don’ts For Finding A Commercial Photography Agent
Previous Photopod interview with Senior Art Producer, Wylie Moran
Jonathan Chapman’s obituary in PDN
National Alliance on Mental lllness

See all Photopod episodes by subscribing on your podcast player of choice (Apple, Google, my favorite: Overcast, Spotify, etc.), or at www.photopodpod.com. Also feel free to drop me a line with questions and ideas for future interviews!