Holding Space for Women & Following Your Calling with Ayodele Kinchen--Entrepreneur, Waist Bead Practitioner

Ayodele Kinchen is a native and current resident of East Palo Alto (EPA). She grew up in a Pan-African home and community circle, attending independent, k-8th grade African-centered schools in EPA and was immersed in Afro-centric cultural academia, leadership development, and rites of passage programs created and coordinated in part by her mother. She is a graduate of Howard University (Washington, DC) where she received her BA in Business Administration-Management (1999) and graduate of START-Up (2002) – an EPA business incubator and training program for entrepreneurs.

Ayodele is an entrepreneur and professional dancer. She began making jewelry and handbags and officially launched her business, Duafe Designs in 2004. She worked her business during off-hours/weekends and managed to perform as a primary dancer for Fua Dia Congo - a Congolese African Dance company where she studied under the renowned Malonga Casquelourde. Her dance career extended to teaching youth Congolese dance, drum, history, and song as a part-time resident artist for and the ALICE program (Arts & Literacy in Children’s Education, Oakland- 2004-2008) and VALA (Visual Arts Language Arts, a Tides Program, Oakland, 2008-2013). Her resident artist work introduced her to EnCompass Academy Elementary in Oakland, where she accepted the position as the Director of After School programs (2013-2016).

Ayodele worked full-time at EnCompass Academy and part-time as a business entrepreneur until her 3rd child was born. Her growing family needs and increased demand for her products did not function in tandem with a full-time job. Ayodele too long desired to be 100% self-employed. Thus, in 2016, she resigned from her Director post to further invest in her growing business and create a better work-life balance for her and her family.

As the gifted visionary, designer, and owner behind DUAFE Designs, Ayodele specializes in one-of-a-kind waist beads, natural shell jewelry, fashion accessories, and eclectic handbags. She is a self-taught artist with a keen eye and talent for design, and finds joy creating wearable art that transforms the everyday woman into a Queen, and young girls into empowered Princesses. She builds awareness of African culture, tradition, and holistic wellness through her services that include waist bead parties, facilitating sister circles, youth/community workshops, a rite of passage program for girls 7-17 (Sisters of Tomorrow Bat Area), and consulting. Ayodele uses her art as a medium towards empowering young girls and women by designing pieces that heal, encourage, honor, and beautify the mind, body, and spirit. Her products can be found on her website www.duafedesigns.com or at her store located in Downtown Oakland, Ca.

duafedesigns.com 
IG @Duafebyayodele 
TikTok @waistbeadsbyayodele