Conducting Payer Market Research to Develop Market Access Strategies: A Conversation with Clint Burrus, CEO, Ashfield Market Access.

In this episode, co-hosts John Hinkle and Will Brown have an in-depth conversation with long-time pharma industry veteran Clint Burrus, President of Market Access Ashfield Engage.  Clint has developed a high level of expertise focused on market access strategy - and more importantly, he knows the pathway to success and how to avoid common pitfalls when conducting marketing research with payers.