Best Practices for Implementing Multi-Channel Marketing Strategies: A Conversation with Rusty Rahmer, Head of Customer Engagement at GSK

Rusty Rahmer is Head of Customer Experience Solutions at GSK, and a Board Director for the Digital Analytics Association. Rusty leads the implementation of multi-channel marketing strategies across. During this episode, we discuss multi-channel marketing, the importance of developing an entrepreneurial mindset, and how smaller companies may have an inherent competitive advantage over larger companies.