Which COVID Trends Are Here To Stay? With IQVIA Consumer Health’s Prasanna Pitale

In this episode, HBW Insight chats with IQVIA Consumer Health’s Prisana Pitale about research the organisation has done on the recent self-care trends that will endure after COVID. Commissioning an external organisation to speak to industry leaders, Pitale points to wellness and prevention, Rx-to-OTC switch and naturals as drivers of long-term change in global consumer health markets. We also dig a bit deeper into sustainability and artificial intelligence, which we agree are important disruptors that OTC companies need to act on if they are stay ahead of the pack in the years ahead.