In this episode, I speak to Annika Greve from Loop and Terracycle about the work that those companies do reducing waste across industries. Loop works with companies like Bausch+Lomb to create packaging that can be bought, used, and then dropped off in big box stores where consumers regularly shop. We spoke about how greenwashing from companies can harm consumer trust in the industry, and how the relatively recent habit of disposability will ultimately drive how companies switch to sustainable practices.