Following the publication of its Self-Care Readiness Index, HBW Insight's David Ridley speaks to Global Self-Care Federation chair Heiko Schipper about what it takes to build a worldwide movement for self-care. We also discuss how industry players like Bayer Consumer Health - which Schipper heads up as division president - can contribute, for example as 'truth leaders' in an age of misinformation and public mistrust and as partners for community pharmacy, which still has an important role to play in the 21st century.