Persuasion by the Pint
274 episodes - English - Latest episode: 6 days ago - ★★★★★ - 12 ratingsDiscussing the Art of Persuasion...and Craft Beer
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Episodes
349: How to Grow Big on a Small Budget – Interview with Stephanie Scheller
April 17, 2024 04:19 - 1 hour - 127 MBOn this episode, Stephanie Scheller joins us to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never canceled a ticketed event, ran only profitable events, and sold out an event […] The post 349: How to Grow Big on a Small Budget – Interview with Stephanie Scheller first appeared on Persuasion by the Pint.
348: What Makes a Great Online Course Today? (Psychology and Results)
April 11, 2024 03:47 - 1 hour - 111 MBOn this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world. The post 348: What Makes a Great Online Course Today? (Psychology and Results) first appeared on Persuasion by the Pint.
347: The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy
April 04, 2024 01:55 - 58 minutes - 80.6 MBOn this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes. And of course, since baseball ⚾️ is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits. The post 347: The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy first appeared on Persuasion by the Pint.
346: How A.I. Tracks a Gambler’s Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson
March 20, 2024 14:04 - 1 hour - 122 MBOn this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino. You read that right. A.I. is now able to track a gambler’s […] The post 346: How A.I. Tracks a Gambler’s Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson first appeared on Persuasion by the Pint.
345: How AI is Learning to Win Friends & Influence People
March 13, 2024 01:41 - 54 minutes - 76 MBOn this episode, we discuss how AI is learning to be more persuasive. More importantly, we’ll dig into the question – Do we find it easier to trust machines over humans? The post 345: How AI is Learning to Win Friends & Influence People first appeared on Persuasion by the Pint.
344: Halitosis, Persuasion and Mind-Hijacking Strategies that Work in Sales and Copywriting
March 05, 2024 15:09 - 55 minutes - 77.4 MBOn this episode, we’ll discuss mind-hijacking strategies that work in sales and copywriting and can be used in any industry. We’ll talk about “halitosis” and how became a medical condition with a “cure”. It’s a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman […] The post 344: Halitosis, Persuasion and Mind-Hijacking Strategies that Work in Sales and Copywriting first appeared on Persuasion by the Pint.
343: Goat Testicles and The Story of John Brinkley, America’s Biggest Huckster
February 23, 2024 02:00 - 1 hour - 86.5 MBOn this episode, we interview Pope Brock, author of Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. The post 343: Goat Testicles and The Story of John Brinkley, America’s Biggest Huckster first appeared on Persuasion by the Pint.
342: Viral Headlines Explained in Just 3 Words
February 10, 2024 18:48 - 31 minutes - 43.6 MBOn this episode, we’ll be discussing just how much is being spent on 30-second Super Bowl ads; plus we’ll share how viral headlines can be explained in just 3 words. The post 342: Viral Headlines Explained in Just 3 Words first appeared on Persuasion by the Pint.
341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy
February 06, 2024 03:44 - 1 hour - 115 MBOn this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing. The post 341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy first appeared on Persuasion by the Pint.
340: How to Revive Older Products. More Breakthrough Advertising and Craft Beer
January 23, 2024 19:01 - 1 hour - 101 MBOn this episode, we’ll get into more discussion of the classic book Breakthrough Advertising. The post 340: How to Revive Older Products. More Breakthrough Advertising and Craft Beer first appeared on Persuasion by the Pint.
339: Breakthrough Advertising – States of Awareness and Market Soofistikation
January 22, 2024 17:38 - 1 hour - 111 MBMore Discussion of Breakthrough Advertising and states of awareness. Plus, we’ll share why A.I might soon be closing more business than your average 6 figure sales pro. The post 339: Breakthrough Advertising – States of Awareness and Market Soofistikation first appeared on Persuasion by the Pint.
338: Breakthrough Advertising & How to Channel the Market Forces Which Control Sales
January 16, 2024 19:06 - 1 hour - 90.7 MBOn today’s episode, we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry. We’ll also be diving into a book discussion on the classic Breakthrough Advertising […] The post 338: Breakthrough Advertising & How to Channel the Market Forces Which Control Sales first appeared on Persuasion by the Pint.
337: Attention-grabbing Envelopes, Flying Drone Cameras, Craft Beverages and More
January 10, 2024 15:19 - 1 hour - 90.1 MBOn this episode, we’ll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientcloningsystems.com. The post 337: Attention-grabbing Envelopes, Flying Drone Cameras, Craft Beverages and More first appeared on Persuasion by the Pint.
336: How To Dominate Your Niche in 2024 Through Book Publishing – Interview with Rob Anspach
December 26, 2023 06:50 - 1 hour - 98.4 MBOn this episode, Rob Aspach joins us to share his story of going from a small-town carpet cleaner to a digital marketing strategist, author, and speaker. He is the author of the “Rob Versus” series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools, and lousy customer service with his sarcastic take on how […] The post 336: How To Dominate Your Niche in 2024 Through Book Publishing – Interview with Rob Anspach first appeared on Persuasion by the Pint.
335: Why Humor Converts and How to Glitter Bomb Your Enemies
December 19, 2023 13:59 - 43 minutes - 60.1 MBOn this episode, we’ll be covering a random flight of topics including: The post 335: Why Humor Converts and How to Glitter Bomb Your Enemies first appeared on Persuasion by the Pint.
334: How to Make Yourself Instantly Relevant on LinkedIn
December 11, 2023 18:26 - 1 hour - 119 MBOn this episode, Thomas Helfrich joins us to talk about LinkedIn lead generation. Thomas is the founder and CEO of InstantlyRelevant.com, a company renowned for their innovative marketing services driven by AI, and social media strategy & coaching. He is the author of the book series “Never Been Promoted” and hosts a podcast of the same […] The post 334: How to Make Yourself Instantly Relevant on LinkedIn first appeared on Persuasion by the Pint.
333: Why Font Size Matters and A Simple Letter That Launched a Nine-Figure Business
December 05, 2023 20:13 - 42 minutes - 58.4 MBOn this episode, we’ll be covering another random flight of topics including: The post 333: Why Font Size Matters and A Simple Letter That Launched a Nine-Figure Business first appeared on Persuasion by the Pint.
332: 4 Words That Can Double Your Sales & How to Look at People to Make Them Like You More
November 23, 2023 15:35 - 1 hour - 104 MBOn this pre-Thanksgiving episode, we’ll be covering a random flight of topics including Black Friday Marketing, and some proven sales techniques backed by research. We’ll discuss 4 simple words that can double your sales. We’ll also talk about a special way you can look at people to make them like you more. The post 332: 4 Words That Can Double Your Sales & How to Look at People to Make Them Like You More first appeared on Persuasion by the Pint.
331: How the World’s Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive
November 21, 2023 16:53 - 1 hour - 110 MBOn this episode we welcome Carlos Alvarenga. He is the author of a brand new book The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. His new book not only explains exactly how persuasion works in all forms of human communication but also presents a clear and effective model you can […] The post 331: How the World’s Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive first appeared on Persuasion by the Pint.
330: A Forgotten Email Technique and The Real Process of Decision-Making
November 13, 2023 16:03 - 59 minutes - 84.5 MBOn this episode, we’ll cover another random flight of topics including a forgotten email technique and how we really make decisions. The post 330: A Forgotten Email Technique and The Real Process of Decision-Making first appeared on Persuasion by the Pint.
329: Persuasion Tactics the Media Uses to Influence You
November 08, 2023 12:39 - 1 hour - 98 MBThere is no such thing as unbiased news anymore. Every media outlet has an agenda. On this episode, we’ll be diving into some of the persuasion tricks they use to influence us every day. Will be referencing this article from AllSides. The post 329: Persuasion Tactics the Media Uses to Influence You first appeared on Persuasion by the Pint.
328: How to Piggy Back Current Events and Boost Your Own PR- Interview with Michelle Love
November 01, 2023 16:09 - 1 hour - 105 MBOn this episode, we’ll be talking about how to use current events to your advantage and boost your own PR. Michelle Love is our guest. She is the president of ClearVision Strategic Marketing. The post 328: How to Piggy Back Current Events and Boost Your Own PR- Interview with Michelle Love first appeared on Persuasion by the Pint.
327: The Magic of Conversational Storytelling – Interview with David Garfinkel
October 23, 2023 16:46 - 1 hour - 107 MBOn this episode, David Garfinkel joins us again to talk about his brand new book The Persuasion Story Code. This book is a fantastic read! In it, David reveals the types of stories that have proven to make millions of dollars, create important agreements, and even change billions of minds, across a variety of industries […] The post 327: The Magic of Conversational Storytelling – Interview with David Garfinkel first appeared on Persuasion by the Pint.
326: How Elon Musk Used The Anchoring Effect to Create “Perceived Value”
September 30, 2023 18:10 - 57 minutes - 79.2 MBOn this episode, we’ll discuss how Elon Musk used the anchoring effect to sell Twitter’s (X) subscription model, and how anchoring is used in pricing every day to create perceived value. The post 326: How Elon Musk Used The Anchoring Effect to Create “Perceived Value” first appeared on Persuasion by the Pint.
325: 4 Powerful Persuasion Lessons from Deion Sanders (Coach Prime)
September 26, 2023 17:28 - 58 minutes - 79.9 MBOn this episode, we discuss 4 Powerful Persuasion Lessons from Deion Sanders, and why he’s become the hottest coach in college football. The post 325: 4 Powerful Persuasion Lessons from Deion Sanders (Coach Prime) first appeared on Persuasion by the Pint.
324: How to Think Like a Mind Reader – Interview with Jonathan Pritchard
September 20, 2023 14:31 - 1 hour - 107 MBThis week, special guest Jonathan Pritchard joins us on the show. Jonathan is the founder of ZAVANT Enterprises and the author of multiple books focused on the power of applied psychology – including his most recent Think Like a Mind Reader. He is the founder of several consulting companies, a multiple author, a world-traveling entertainer, and public speaker […] The post 324: How to Think Like a Mind Reader – Interview with Jonathan Pritchard first appeared on Persuasion by the Pint.
323: From High School Dropout to 7-Figure Marketing Consultant – Interview with Daniel Murphy
September 12, 2023 18:17 - 1 hour - 118 MBOur guest this week is Daniel Murphy, a marketing consultant to 8 figure companies in Biohacking, Wellness, and Tech, markets. Daniel is a high school dropout turned entrepreneur who is passionate about highlighting the endless issues with our modern education system. He also runs a mastermind full of 7 figure digital marketers, online coaches and […] The post 323: From High School Dropout to 7-Figure Marketing Consultant – Interview with Daniel Murphy first appeared on Persuasion by the P...
322: A Hypnotic Selling Lesson & How to Get Customer Testimonials with Ease
August 28, 2023 16:50 - 58 minutes - 83.8 MBOn this episode, we’ll be discussing a number of topics including a new software tool that allows you to collect customer testimonials with ease, and a hypnotic selling lesson to help grow your sales. We’ll be referencing this article: https://www.sellingpower.com/2010/02/02/3909/hypnotic-selling-techniques Testimonial.to – https://testimonial.to The post 322: A Hypnotic Selling Lesson & How to Get Customer Testimonials with Ease first appeared on Persuasion by the Pint.
321: The Six-Figure Client Experience with Special Guest Tom Meitner
August 22, 2023 16:25 - 37 minutes - 52.9 MBOn this episode, Tom Meitner joins us to share how he helps copywriters get more business. The post 321: The Six-Figure Client Experience with Special Guest Tom Meitner first appeared on Persuasion by the Pint.
320: Persuasion, Power Positioning, and Lessons on Advertising from John Caples
August 16, 2023 18:42 - 1 hour - 87.6 MBOn this episode, we discuss persuasion, power position, adverting lessons from John Caples and how to sell high-ticket products & services. The post 320: Persuasion, Power Positioning, and Lessons on Advertising from John Caples first appeared on Persuasion by the Pint.
319: How to Win Followers…and Become a Cult Leader
August 07, 2023 16:02 - 1 hour - 101 MBOn this episode, we’ll be discussing NetFlix’s series “How to Become a Cult Leader”. We’ll also share the most popular book/ course requested by prison inmates. We’ll be adding our opinions and referencing another article on cults: https://www.scienceofpeople.com/how-to-start-a-cult. We’ll also be sharing a new A.I tool to turn your rambling dictations into clear readable writing. You […] The post 319: How to Win Followers…and Become a Cult Leader first appeared on Persuasion by the Pint.
318: Jason Aldean, Pickleball and Matching Your Message to Your Market
August 01, 2023 00:10 - 1 hour - 107 MBOn this episode, we’ll be discussing controversy, and the reason Jason Aldean’s new country music hit is so popular. Plus we’ll share the marketing campaign behind pickleball and why it’s now the fastest-growing sport in the US. The post 318: Jason Aldean, Pickleball and Matching Your Message to Your Market first appeared on Persuasion by the Pint.
317: Is A.I Getting Dumber? Plus Infotainment, Authority, and Powerful Framing to Get Larger Tips
July 28, 2023 03:05 - 1 hour - 110 MBWe discuss a range of topics on this episode. Is A.I. Getting dumber? We’ll discuss a recent article on how ChatGPT4 is getting worse at math and coding. Plus we’ll discuss Infotainment and Authority and how to use persuasive framing to get better tips. The post 317: Is A.I Getting Dumber? Plus Infotainment, Authority, and Powerful Framing to Get Larger Tips first appeared on Persuasion by the Pint.
316: How to Write Persuasive B2B Letters That Command Anyone’s Attention (Including CEOs)
July 15, 2023 15:27 - 1 hour - 113 MBDirect mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say “yes” to a meeting with a simple but targeted FedEx letter. Joanna is the Founder and CEO of The BizMark Group. The post 316: How to Write Persuasive B2B Letters That Command Anyone’s Attention (Including CEOs) first appeared on Persuasion by the Pint.
315: SEO and Persuasion – How to Use Search Engine Marketing the Right Way
July 10, 2023 18:34 - 52 minutes - 75.6 MBOn this episode, we’ll be discussing SEO (search engine optimization) and principles of persuasion with guests Brittany Filori and Michael Borgelt of 51Blocks. 51Blocks started in 2009 as an SEO company serving small businesses. By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was moving […] The post 315: SEO and Persuasion – How to Use Search Engine Marketing the Right Way first appeared on Persuasion by the Pint.
314: Hypnotic Selling, Comic Books, Copywriting Swipes, and…Craft beer
July 08, 2023 17:05 - 29 minutes - 43.1 MBOn today’s episode, we’ll be discussing an old-school direct response ad we found on the back of a vintage 1970’s comic book. We’ll be talking about why this ad is so persuasive and could still be used today with a few tweaks. You can see a copy of the ad below. The post 314: Hypnotic Selling, Comic Books, Copywriting Swipes, and…Craft beer first appeared on Persuasion by the Pint.
313: How to Command Attention and Become the Uncontested Authority in Your Niche
July 02, 2023 14:23 - 1 hour - 91.2 MBOn this episode, we’ll be discussing Joshua Lisec’s new book So Good They Call You a Fake. Plus we’ll be covering some other random flights like A.I software for your content marketing and podcasting. The post 313: How to Command Attention and Become the Uncontested Authority in Your Niche first appeared on Persuasion by the Pint.
312: Is This 230-Year-Old Hack the Holy Grail of Marketing?
June 27, 2023 16:44 - 41 minutes - 59.8 MBOn this episode, we’ll be discussing a seldom-used secret creating loyal customers who buy from you again and again. The post 312: Is This 230-Year-Old Hack the Holy Grail of Marketing? first appeared on Persuasion by the Pint.
311: Marketing Actions To Skyrocket Your Brand (with or without A.I.)- Interview with Phil Masiello of CrunchGrowth
June 14, 2023 02:45 - 1 hour - 98.2 MBOn this episode, we welcome Phil Masiello to the show. Phil is the co-founder of CrunchGrowth and a serial entrepreneur. He has a long history of success in the business world and his previous ventures include 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. He’s the author of Think-Engage-Thrive: Marketing […] The post 311: Marketing Actions To Skyrocket Your Brand (with or without A.I.)- Interview with Phil Masiello of...
310: ChatGPT is a Liar… and Other Truths About Storytelling, Persuasion, and A.I.
June 06, 2023 13:38 - 1 hour - 91 MBOn this episode, we’ll be sharing some ways we are using A.I for writing sales scripts and podcast ads. We’ll also discuss why you should never trust ChatGPT’s research. The post 310: ChatGPT is a Liar… and Other Truths About Storytelling, Persuasion, and A.I. first appeared on Persuasion by the Pint.
309: Secret A.I. Strategies for Sales Dominance
May 30, 2023 21:33 - 1 hour - 113 MBOn this episode, we’ll be discussing A.I. and Sales Training with guest Gulliver Giles, aka Sales Warlord. You can learn more about his company’s work at https://ww2.strategicanarchy.com. The post 309: Secret A.I. Strategies for Sales Dominance first appeared on Persuasion by the Pint.
308: Social Pressure, Product Positioning and a Simple Commercial That Got 18 Million Views in 90 Days
May 17, 2023 14:19 - 55 minutes - 76.7 MBOn this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days. The post 308: Social Pressure, Product Positioning and a Simple Commercial That Got 18 Million Views in 90 Days first appeared on Persuasion by the Pint.
307: What’s Behind the Fear-Based Marketing of AI?
May 09, 2023 14:31 - 1 hour - 124 MBOn this episode, we’ll be investigating the motives behind the fear-based marketing of AI with guest Bob Hutchins. Bob is an organizational psychologist with a 20-year career in digital marketing and media culture. He’s also the author of two books: Our Digital, Collective Anxiety, Media Trauma, and a Path Toward Recovery, and Finally Human, How to Use […] The post 307: What’s Behind the Fear-Based Marketing of AI? first appeared on Persuasion by the Pint.
306: Panic Marketing, Humor in Emails and More Mind-Blowing A.I. Prompts and Tools
May 02, 2023 15:58 - 1 hour - 103 MBOn this episode, we cover a random flight of topics including what’s feeding all of the A.I. fear and panic in the news. Also, we’ll share how to use humor in emails and some hilarious email examples you can use to get prospects to reply to you. Lastly, we’ll cover some more mind-blowing A.I tools […]
305: Bud Light, Anti-Woke Beer Marketing, Cool Audio Gear, & More ChatGPT4 Stuff
April 20, 2023 02:33 - 54 minutes - 77.9 MBThis week, we cover a random flight of topics including Bud Light’s pr disaster and how anti-woke marketing is capitalizing on it. We’ll also be sharing some ChatGPT4 market research tips.
304: How to Tell Better Stories with AI
April 11, 2023 12:34 - 1 hour - 120 MBThis week, we welcome Brian Hennessy to the show to talk about AI and how to use it to create better brand stories and product descriptions. Brian is the founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling.
303: The Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All Time
April 06, 2023 04:03 - 1 hour - 120 MBOn this episode, we welcome Csaba Borzasi from Game of Conversions. He’ll be sharing the Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All Time. You can find all of his stuff at https://gameofconversions.com.
302: How to Write Words That Can Sell Anything – Interview with Ken Moskowitz of Ad Zombies
March 25, 2023 15:06 - 1 hour - 115 MBOn this episode, Ken Moskowitz founder of Ad Zombies joins us for a beer to discuss the origin of Ad Zombies and their method for creating ads that sell just about anything.
301: Secrets to Getting Prospects to Click, Open, and Buy; Plus We Test ChatGPT4
March 22, 2023 14:26 - 1 hour - 110 MBStop Turning Away Buyers. On this episode, we discuss the secret to getting Prospects to Click, Open… and Buy. Some of these involve simple changes to your sales copy that can make a big impact. We’ll also be testing the latest version of Chat GPT – version 4.
300: Persuasion, Copywriting, Book Marketing, and Chat GPT with Special Guests on Our 300th Episode
March 13, 2023 00:13 - 1 hour - 130 MBOn this episode, we celebrate 300 podcast episodes with some friends and guests of the show. David Dutton and Bill Mueller of Story Sales Machine stop by to discuss all kinds of topics including copywriting, book publishing, marketing, and good beer. 🍺 🎉